Demo walkthrough for CRM cleaning and custom corporate hierarchy building.
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RevOps teams at category-leading companies unlock millions in revenue with Kernel
Testimonial →
Account data in EMEA is notoriously unreliable. With Kernel we’re improving the accuracy of critical account data, enabling us to target the right accounts.
Markus
Director Revenue Operations
Testimonial →
Our reps now spend their time selling instead of researching. Kernel gives us custom enrichment embedded in the CRM.
Philip Front
Director, GTM Systems & Architecture
Testimonial →
Nailing our target accounts globally is my top priority.
Chris
Director, Global Revenue Operations and Enablement
"The difference between a generic database provider and Kernel is that I’m confident our CRM actually maps onto what is happening in the market."
Miguel Valdez
Revenue Operations Director
Accurate entity and hierarchy data is the foundation for revenue at scale
Revenue teams can only execute as well as their data allows. When entity identity and corporate hierarchies are accurate, decisions are grounded in reality, not guesswork.
Simplify your fragmented stack
Replace a patchwork of tools held together by manual orchestration and corrections. Kernel provides a trusted entity and hierarchy foundation that teams can rely on.
Reclaim RevOps and sales time
When CRM data is wrong, teams get stuck in a constant cycle of manual corrections. Kernel removes that burden so RevOps and sales can focus on revenue-generating work.
Optimize territory planning
Territory plans depend on accurate account structures. With accurate entity and hierarchy data, territories are built correctly and reps are assigned to the right accounts.
Unlock reliable AI and automation
Automation and AI initiatives depend on clean entity data. Kernel’s continuously maintained data provides the foundation required for AI to operate reliably.
A uniquely accurate database of the global B2B economy governed by the KERD ID and agentic reasoning
Entity data
Agentic data
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KERN ID:—
URL:—
Legal / Trading:—
Parent:—
Entity details
Kernel builds CRM confidence
Resolve entity identities, build hierarchies, remove dead accounts, and fix complex duplicates at scale
Integrates with
Replace your vendor patchwork with one consolidated solution
Kernel replaces your database, enrichment, and CRM hygiene tools with one trusted entity and hierarchy foundation. Manual cleanup is automated safely and at scale, with data continuously maintained and structured to reflect how your team actually sells.
Build CRM confidence ahead of your next planning cycle
Kernel's expert-led implementation guides you from kickoff to Salesforce package deployment. We handle risk-mapped change management across your entire CRM.
Week 1: Set-up
Finalize CRM access
Review field set and create custom fields
Complete data backup
Confirm business logic and begin configuration
Week 2: Configure
Account-level cleaning: For example, identify and fix missing or incorrect websites
CRM-level cleaning: Establish complete and accurate corporate hierarchies for each account
Testing and configuration: Apply business logic for account risks, merging, and deduplication policies, and refine continuously
Week 3: Action
Kernel provides recommended cleaning actions
Perform surgical updates guided by a Kernel solutions engineer
Week 4: Enrich
Kernel provides sample enrichment data points throughout the implementation period for feedback
Enrich accounts with selected data points, either directly in the CRM or in staging fields such as headcount
Top RevOps teams trust Kernel at enterprise scale
Learn how enterprise RevOps teams combine entity data, mass action cleaning, and AI enrichment capabilities in one platform.
“Kernel's custom industry verticals let us distinguish between Healthtech, Edtech, and Fintech prospects. This customization completely changed how we segment our market.”
“Kernel’s AI custom enrichment pre-qualified every account in the CRM and maintains baseline hygiene. Our reps work directly in the CRM with far richer and more relevant data to aid in their prospecting.”
"High-conversion target account lists are integral to our go-to-market strategy. Kernel provides us with insights we previously could only get from reps manually researching thousands of accounts."
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